Clean, Simple and slightly Whimsical

Posted on December 16, 2011

Clean, Simple and slightly Whimsical

Developing a logo for myself is always a challenge. I’m my own toughest critic. I love to create, and have my own jewelry line. I wanted this logo to capture the fun and one-of-a-kind feel of the jewelry I create, while being sophisticated, but not too stuffy.

I played around with several different variations, finding the right font was key. My first stop is always to browse the great search engine at My Fonts. At a glance, you can look at how your words will look in dozens of different typefaces. I finally chose Olicana Smooth for it’s authentic feeling. Tweaking the letters to give them just the right flow created the basis for my word mark. Adding in a sutble flourshing in the background, and completing the ornate, antique look with clean modern type completed the logo.

The word mark is easily reproduceable, and looks great when screen printed on tshirts, cotton gift bags and tissue paper. It also works great as a banner for my store.

Adding in a soft, subtle background makes the business cards warm and inviting.

The finished result is a beautiful, flexible logo that’s been rolled out across my brand and something that reflects the beauty of my hand crafted jewelry.

From corporate design to handmade jewelry logos, we’re up for anything, and we like challenges. Tell us your ideas, and we’ll work it into something magical!

Leave a Comment

Your email address will not be published. Required fields are marked *